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White, brown and kraft cupcake cases are the timeless basics for cupcakes, muffins and mini cupcakes. This category brings together cases in white, ivory, chocolate brown and natural kraft paper, plus tulip cases, XL muffin cases, mini cake paper cases and decorative cupcake wrappers. These understated shades suit every colour scheme, from children's birthdays to weddings, and let buttercream and decorations take centre stage. The range includes cases from House of Marie, FunCakes, Decora, Culpitt, PME, ScrapCooking and Städter.
For weddings, the white wrappers with doves add a festive touch, and the chocolate-brown hearts suit Valentine's Day or Mother's Day. Wrappers are not meant for baking: simply wrap them around the cooled cupcake.
Kraft paper looks natural and goes well with carrot muffins, boho parties or gifts wrapped with jute and wood. The kraft baking cups are sturdy and can be used without a tin.
Ivory is a warm, slightly creamy shade that suits vintage weddings, lace and pastels. Pure white looks crisper and more modern. The ivory cases are made of stable, grease-resistant paper and do not need a tin.
Fancy a bolder colour alongside white, brown and kraft? Every shade is in our overview Cupcake cases by colour, printed cases are in the category Patterned cupcake cases and the tray for tulip and paper cases in Cupcake pan. For inspiration, browse our cupcake recipes on the blog.