CAKELICIOUS AG
Our address is:
Cakelicious Shop AG
Route de la Fonderie 2
1700 Fribourg
Please note: Unfortunately, in-store purchases or pickups are not possible, as we ship exclusively online.
For returns, please contact customer service to learn about the process. Thank you very much.
ABOUT US
Karin and Ruben handed Cakelicious over to Rebecca and Thomas at the end of June 2025. Cakelicious will continue to thrive with a team of baking enthusiasts, including cake designers, bakers and pastry chefs, passionate home bakers, and recipe developers. We’d be delighted to use our expertise to help you with your next baking project or in choosing the right products from our online shop.
You’ll now find an even wider selection of over 8,000 products, have the option to receive your orders refrigerated, and can continue to rely on shipping from Switzerland via Swiss Post.
Since the takeover, you can place your orders on weekdays by 4 p.m. and receive them the following business day. Please note that we no longer have a store in Fribourg and no longer offer in-store pickup. This means in-store pickup is no longer available; we now conveniently ship your orders directly to your home via A-Post.
Our focus remains the same: to share the joy of baking and cooking and to stay relevant with new products and recipes.
THE STORY OF CAKELICIOUS
Cakelicious Sàrl was founded in December 2012 by Alexandra, a passionate cake designer. It all began in her basement with a supply of baking ingredients and a website for online orders.
In February 2015, Alexandra opened a store in Bulle to better serve and advise customers and to share her passion by offering various baking classes. The program included classes on cupcakes, cake pops, and cake design.
In June 2015, Karin—formerly known as “Swiss Cupcakes”—purchased the company, as Alex wanted to pursue other goals. As a passionate fan of French patisserie, Karin expanded the website and also offered numerous courses on macarons, entremets, mirror glaze, éclairs, fondant, and Christmas bûche.
Shortly thereafter, Karin’s husband Ruben also officially joined the company full-time.
In July 2018, a new project began: a recipe blog. Karin took the time to present recipes with step-by-step photos and share her tips and tricks. She was eager to share her passion with you. Over the first five years, she created more than 270 recipes for you.
In 2019, the decision had to be made as to whether a larger storefront was needed or if the business model might need to be completely overhauled. Online orders had increased so much that it was sometimes difficult to juggle the store and the warehouse.
With COVID-19, a quick decision was necessary. It was decided to close the store for at least a year and focus on the online shop. Whether there would be a store again afterward was still unclear.
The year 2020 was also an extraordinary year for Cakelicious. Many of you discovered a passion for baking and cooking during this time, which made it possible for Cakelicious to continue operating its online store.
In March 2021, the company moved to a larger facility with space for offices, a larger warehouse, and a big kitchen for preparing recipes for the blog.
There, the product line was expanded over the next three years, new recipes were developed, and the team provided many of you with advice and support.
In May 2025, Karin and Ruben decided they wanted to pursue other opportunities and that Cakelicious should be handed over to new owners. In Thomas and Rebecca, they found two passionate industry experts who are continuing to run Cakelicious with fresh ideas and full dedication.
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