List of products by brand HUG Familie

Naturally and honestly – discover HUG Familie's baked goods at Cakelicious and savour over 145 years of Swiss baking tradition in every single bite.

Since 1877 – a family promise that endures

At Cakelicious, we stock products from the HUG Familie – one of Switzerland's most renowned family businesses for baked goods, founded in 1877 by Josef Hug in Lucerne and led today by the fifth generation. Behind the name lies far more than a family story: «Hug» in English means embrace – and that is exactly what lies behind every product: a warm promise of enjoyment, naturalness and honest quality. For over 145 years, the HUG Familie has consistently kept this promise, bringing wellbeing, joy and everyday ease to its consumers – «naturally and honestly», out of genuine conviction.

Three brands – one family, one conviction

The HUG Familie encompasses three beloved brands, well known and cherished in Switzerland and far beyond. The HUG brand stands for quality biscuits with history – including the legendary Willisauer Ringli, which have been a Swiss baking classic for generations. Wernli delights with fine biscuits and cookies, led by the unmistakable Choco Petit Beurre. And DAR-VIDA stands for hearty crackers that are an indispensable part of any snack break. All three brands share the same conviction: high-quality enjoyment based on real ingredients and honest craftsmanship.

«Naturally and honestly» – sustainability as a foundation

The family promise «naturally and honestly» is not a marketing slogan at HUG Familie – it is the foundation for entrepreneurial action. In seven areas of activity, the company continuously improves and strengthens its sustainability culture – from the sourcing of ingredients through production to packaging. Whoever buys a HUG Familie product chooses a company that lives its values and has proven for over 145 years that quality and responsibility are not opposites.

Your shop for HUG Familie

At Cakelicious, we stock a selection of articles from the HUG Familie range – easy to order online. Let yourself be inspired by over 145 years of Swiss baking tradition and savour the unmistakable taste of quality, naturalness and honesty.